I sat down with Yara in her Brooklyn studio to discuss fashion, her brand, and her passions.
Sherri (SM): Can you describe your design aesthetic in three words
Yara (YF): Minimal, utilitarian, artistic
SM: After realizing graduate school in sculpture was not in the cards you followed your Plan B, how did you get started in fashion design?
YF: I had always been interested in fashion and style as a means of self-expression, as a result I went through many different "looks" in my teenage years! Once I realized that pursuing an MFA in sculpture was not the path I wanted to follow, I set out to obtain an internship at the cult NYC/ Japan label United Bamboo. They were also a small, creative brand, and it helped me immensely to observe their process.
SM: How did the recession impact your business?
YF: I had just started my brand when the recession hit and it had a very profound effect on my business, one of the positive consequences was that I learned the strength and resolve I possessed, and it has allowed me to weather a lot since then. It also helped me to clarify who my customer really is and what she needs in her life.
SM: Where do you go or what do you do to find inspiration?
YF: The Metropolitan Museum will always be my favorite space in New York. A few times a year I visit the Costume Institute Library and dive into street style magazines from the late 90s and early 2000s (a very formative design aesthetic for me personally)
SM: What do you do to unwind after a day at the design table?
YF: I love to talk about our days with my husband over a glass of wine - we often face similar challenges as he also owns his own creative business and it's so nice to share support and empathy with one another.
SM: What are your goals for this year?
YF: Travel a ton and spend time with friends and loved ones, stay politically active and informed.
Nomia has become my go-to brand for effortless, chic pieces that take me the distance. I love being able to put on one of her pieces and instantly feel pulled together and it's perfect for my very busy life. See a few of my personal looks below: