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GANNI was founded in 2000 by an art connoisseur and gallery owner to design the perfect cashmere knit.  It is based in Copenhagen and run by husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup.  The GANNI mission is to fill a gap in the advanced contemporary market for effortless, easy to wear pieces that women instinctively reach for day in and day out.  In designing the collection, Ditte sought after a playful and effortless approach that represents herself without strict dogmas or rules, but with room for personality, contrasts and experimentation.
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