JOSEPH was founded in 1966 by Joseph Ettedgui. During this time JOSEPH was a concept store, a place in which people could discover new designers and emerging brands. In 1983 the JOSEPH label was created and now has 23 global stores, a 360 digital presence, and over 400 stockists. The designer brand is known for its strong core of luxury essentials, provides women with a complete modern wardrobe, and is defined by the quality and flawless fit. Today, JOSEPH’s new creative director, Susana Clayton, (who joined the team in 2018) has realigned with Joseph Ettedgui’s original vision for the brand.