Founded in 2017 by Nicolas Gerlier, a French beauty veteran, La Bouche Rouge has set forth to break the mold of cosmetics. The lipstick brand is the first start-up aided by LVMH’s cosmetology research division and focuses on environmental sustainability while still providing luxurious products. Their lipsticks are vegan and are packaged in fine leather casing that is also vegan. Not only are the cases refillable and is the packaging eco-friendly, but the company uses ethical practices. Sherri McMullen has designed her own lipstick with the brand that is exclusive to McMullen.