New Arrivals
Press Spotlight
McMullen x Afterpay
How Sherri McMullen created a fashion community around her store. When Sherri McMullen opened her eponymous fashion boutique in the California city of Oakland, she was determined to create a business that reflected her values. “I am very intentional about supporting and bringing in Black-owned brands. It’s just great business, but also for me it’s the right thing to do. It’s a responsibility I have, to highlight people who look like me, because for so long this industry has felt very exclusive on so many levels.”
Sherri's Edit
Press Spotlight
McMullen x Elle
People are shopping like nobody’s business,” marvels Sherri McMullen. As the owner of McMullen, the buzzy Oakland, California, boutique, she would know. Her clients, she says, “are redoing their entire wardrobes.” Refrains she’s heard lately: “‘I don’t want anything in my closet’; ‘I want to redo everything’; ‘Everything’s too dark.’” (Bright colors and prints, she notes, are stepping in to fill the void.) “Whatever they were experiencing last year,” she says of her customers, “they want to feel the opposite way. Comfort dressing isn’t a big part of it.”
