About McMullen
McMullen is a luxury fashion boutique founded by Sherri McMullen and based in San Francisco, California. Known for its highly curated selection of designer fashion, the boutique brings together established luxury labels and emerging global designers, creating a distinctive shopping experience rooted in discovery, craftsmanship, and personal style.
Since its founding, McMullen has earned international recognition for its forward-thinking approach to fashion retail. The boutique has been featured in leading publications including Vogue, which named McMullen among the top boutiques in the world, highlighting its influence in shaping conversations around modern luxury and emerging design talent.
Under Sherri McMullen’s vision, the boutique has become a destination for clients seeking thoughtful curation, exceptional design, and fashion that celebrates creativity, culture, and individuality.
about sherri
Sherri McMullen is the Founder and CEO of McMullen, the luxury fashion boutique now based in San Francisco and internationally recognized for its distinctive curation of established designers and emerging global talent. Since launching McMullen in 2007, Sherri has built the boutique into a respected destination for fashion discovery and modern luxury.
Her leadership and influence in fashion and business have earned her numerous recognitions. Sherri has been named as a Vogue Business 100 Champion, celebrating leaders driving innovation and meaningful change across fashion and retail. She has also been named one of the Most Influential Women in San Francisco, highlighting her impact on the city’s cultural and business landscape.
Known for discovering and championing emerging designers early in their careers, Sherri has helped introduce groundbreaking brands to a global audience while continuing to support established luxury houses. Her work and perspective have been featured in leading publications including Vogue, Harper’s Bazaar, W Magazine, and The Business of Fashion.
Today, Sherri McMullen remains one of the most respected independent retailers in fashion, known for her ability to spot the next generation of designers and bring a fresh, global perspective to luxury retail.
Named top boutique in the country by Vogue Magazine and one of the world’s most innovative retailers by Vogue Business.
The inspiring women of san francisco
Sherri McMullen
Founder and CEO of McMullen Boutique
With a career rooted in global fashion buying — first in Neiman Marcus’ Executive Development Program and later as a textile buyer for Pottery Barn Kids — McMullen translated her keen business instincts and discerning eye into a singular retail vision when she opened her namesake boutique in Oakland in 2007.
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Vogue Business
"One of the boutiques that I feel is ever-evolving and consistently pushing the boundaries of retail is McMullen in Oakland, California. Founded in 2007 by Sherri McMullen, it stocks high-end designers from Dries Van Noten and The Row to Christopher John Rogers as well as emerging and cult-favourite brands like Zankov and Diotima. Sherri is no stranger to the retail game and has continued to successfully build her business and presence in the industry."
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Harper's Bazaar
"Some people thought I was crazy to open a luxury boutique in Oakland. But I knew I wanted to build something unique in a city that I love dearly. McMullen has always been about supporting women and designers of color. It’s a safe space where our customers can experiment and discover new talent."
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Vogue
"If you could shop anywhere in the USA, where would it be? That’s the question we asked Vogue editors on a quest to pinpoint some of the best fashion boutiques in the country. Some of our colleagues are drawn towards specialty stores that have an innate gift for discovering up-and-coming talent—like McMullen curated by Sherri McMullen in Oakland, California."
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WWD
"Influential Oakland retailer Sherri McMullen, who has made it part of her ethos to support designers of color at her inclusive luxury specialty store, is in expansion mode, with plans to boost her growing e-commerce channel and launch a young designer incubator at a new 10,000-square-foot warehouse space."
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