Welcome to McMullen
The Woman Behind the Brand
Sherri McMullen stands as a true trailblazer in the realm of fashion, defined by her innovative vision and unwavering commitment to empowerment. In 2007, leveraging her extensive executive buying experience, she founded McMullen, an independent luxury destination nestled within the culturally vibrant city of Oakland. With a profound dedication to advocating for BIPOC designers, Sherri has harnessed her global network of fashion supporters to uplift emerging talents, many of whom have risen to become prominent voices in the industry, such as Diotima, Khiry, Christopher John Rogers, Aisling Camps, and numerous others.
Forging a New Future for Fashion
With a legacy of remarkable success spanning over 16 years, Sherri McMullen remains fervently dedicated to shaping the fashion landscape with her latest endeavor, Beyond M, an incubator program, designed to nurture emerging brands and provide access and avenues for their long-term success. As she forges ahead, Sherri envisions her influence serving as a beacon for Black and Female entrepreneurs, imparting essential knowledge on navigating the complex terrain of starting a business and securing investment, a mission all the more crucial in a landscape where funding for Black Female founders is limited to less than 1%.
Named top boutique in the country by Vogue Magazine and one of the world’s most innovative retailers by Vogue Business.
Oakland-Based, Globally Minded
McMullen is one the fastest growing Black and female owned luxury omni retailers in the country. As an all-inclusive concept shop for luxury fashion, we showcase both emerging and established designers from all over the world.
Our brand's unwavering commitment extends beyond fashion; we are dedicated to female empowerment and championing African and African-American apparel and accessory designers.
Named as one of the top boutiques in the country by Vogue and Women’s Wear Daily, McMullen proudly features an exquisite curation of highly coveted brands including Christopher John Rogers, Dries Van Noten, The Row, Tibi, Proenza Schouler, Rachel Comey, Khaite, Lisa Folawiyo, Aisling Camps, Diotima, Mara Hoffman and more.
Industry Recognition
Recognized by WWD as one of their Top 50 Women in Power, Sherri McMullen is a global traveler on the lookout for new talents with compelling stories to share and a commitment to responsible clothing production. With a presence on the Advisory Board for the Black in Fashion Council and as a mentor for the CFDA/Vogue Fashion Fund, she embodies her dedication to shaping an inclusive and vibrant retail industry, where diverse voices are celebrated, connections are fostered, and meaningful conversations are sparked.
Vogue Business
"One of the boutiques that I feel is ever-evolving and consistently pushing the boundaries of retail is McMullen in Oakland, California. Founded in 2007 by Sherri McMullen, it stocks high-end designers from Dries Van Noten and The Row to Christopher John Rogers as well as emerging and cult-favourite brands like Zankov and Diotima. Sherri is no stranger to the retail game and has continued to successfully build her business and presence in the industry."
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Harper's Bazaar
"Some people thought I was crazy to open a luxury boutique in Oakland. But I knew I wanted to build something unique in a city that I love dearly. McMullen has always been about supporting women and designers of color. It’s a safe space where our customers can experiment and discover new talent."
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Vogue
"If you could shop anywhere in the USA, where would it be? That’s the question we asked Vogue editors on a quest to pinpoint some of the best fashion boutiques in the country. Some of our colleagues are drawn towards specialty stores that have an innate gift for discovering up-and-coming talent—like McMullen curated by Sherri McMullen in Oakland, California."
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WWD
"Influential Oakland retailer Sherri McMullen, who has made it part of her ethos to support designers of color at her inclusive luxury specialty store, is in expansion mode, with plans to boost her growing e-commerce channel and launch a young designer incubator at a new 10,000-square-foot warehouse space."
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