The Wonders of Wool
This season, McMullen deepens its dedication to timeless design and exceptional craftsmanship through a new partnership with Woolmark, the global authority on wool. This collaboration reflects a shared commitment to integrity, quality, and innovation, connecting wool-growers, mills, brands, and customers to ensure every piece carries the promise of excellence.
Wool is a fibre of remarkable versatility and sustainability. 100% natural and renewable, it grows year-round on Australia’s 68 million sheep, nurtured by air, water, sunshine, and grass. Biodegradable and eco-conscious, wool returns valuable nutrients to the earth when disposed of, while its microscopic spring-like fibres give garments natural resistance to wrinkles. Breathable and adaptable, wool absorbs moisture and releases it into the air, ensuring comfort throughout the day. Designers also harness wool’s potential through innovative treatments, creating unique textures, finishes, and forms.
The Woolmark symbol represents this legacy of authenticity and craftsmanship. Explore McMullen’s curated wool collection—where heritage meets modern design, and every piece tells the story of thoughtful making from pasture to wardrobe.
Discover the Intelligence of Wool
McMullen and Woolmark invite you to experience wool in its most dynamic form. Unlike synthetics, wool naturally adapts to your body, keeping you warm when it’s cold and cool when it’s hot. Its fibres absorb moisture and odours, releasing them only when washed, so you stay fresh throughout the day.
Merino wool is soft and luxurious against the skin, with fine fibres that bend easily, while its natural elasticity allows garments to move with you and return to shape effortlessly. Resistant to stains, dust, and static, wool is also practical and easy to care for, offering a balance of performance and elegance.

The Wool Shop Collection
Experience McMullen’s curated wool collection—where comfort, resilience, and refined design meet, and every piece reflects the thoughtful craftsmanship behind the Woolmark promise.