SPRING LAUNCH 2022
This Spring, we returned to American sportswear modernized by storytelling through the eyes of the wearer. The wearer dictates how they want to show up and when they do, we gave them options.
Bold colors, cut-outs, and defining silhouettes are key players this season, whether you're looking to feel classic and playful or understated and chic. Fashion has no limits and what we explore this season are reimagined work wear, the modern bride, knits for day and night, body-con dressing and shine for day.
NYFW returned for the first time since the pandemic and the emotions were high. It felt good to be in NY and see our friends. We shot our campaign in Manhattan and Brooklyn, New York as a nod to American fashion. We looked to the late 90's and hints of the early 2000's for inspiration.
We feel grounded by what the past few years have brought to our lives, yet we move ahead understanding that our past will undoubtedly intertwine with our present. What we know about our future is that we can move with confidence as we enter into this next phase (and year).