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A program dedicated to supporting fashion startup businesses and help transform them into future industry leaders. Our 12 month program will provide these emerging designers access to resources, business mentoring and systems to help them successfully grow and sustain their brand with McMullen and across the broader fashion industry.

Led by Sherri McMullen

Sherri McMullen started namesake store on the premise of wanting more representation and creating a platform for young talent to showcase their incredible work from all over the world. Beyond that, she’s seen firsthand the hard lessons of being an entrepreneur trying to grow a small business. She’s committed to supporting and nurturing emerging designers by giving them direct mentorship and access to help scale their brand and equip them for long-term growth.

Our Beyond M Program is committed to helping 

  • Emerging designers from underrepresented groups

  • Brands who inspire with growth potential

  • Founders focused on producing responsibly
"Our mission is to discover and introduce brands, invest in their growth potential and mentor them into industry changemakers. We are at a crossroads in the fashion industry and at the core of it lies the intersection of inclusivity and sustainability."

Benefits for Beyond M Members

We will meet you at whatever level your business is at and help you meet your goals. Selected designers in the Beyond M program will receive:

Professional Development

Advice and guidance from a personalized mentorship panel that spans every facet of the industry from strategy to financial advice

Operations Support

McMullen distribution center to support fulfillment for both McMullen and other global retailers

Brand Exposure

Access to marketing through McMullen’s expansive global audience that spans art, beauty, culture, design and lifestyle

Dedicated Workspace

Space at McMullen’s Oakland headquarters to help showcase an environment that fosters productivity and collaboration

Program Phases

Every program is tailored for Beyond M members, depending on their unique needs. Each bespoke program will move through the following phases.

Phase 1: The Brand & Vision

Define, focus, and pen your unique brand offering.

Phase 2: The Construction

Help build a 360 business plan to bring your vision to life.

Phase 3: The Materialization

Help launch brand with special presentation to program advisors.

VOGUE

"Sherri McMullen’s eye for design is legendary. She started her career in fashion as a buyer for Neiman Marcus, before launching her eponymous boutique in Oakland in 2007. [Sherri is] a champion of Black designers: she was the first retailer to buy Christopher John Rogers, who went on to win the CFDA/Vogue Fashion Fund in 2019 and now has a collaboration with Target."

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WWD

"Influential Oakland retailer Sherri McMullen, who has made it part of her ethos to support designers of color at her inclusive luxury specialty store, is in expansion mode, with plans to boost her growing e-commerce channel and launch a young designer incubator at a new 10,000-square-foot warehouse space."

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CFDA

"Equity means POC owning our own businesses, making decisions and thus creating opportunities for people who look like us. It’s about creating a pathway for people who have been marginalized and haven’t been given the tools to navigate through this industry."

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Now accepting applications for our 2023-2024 program. Submit your application here:

Beyond M Application

YOU ACKNOWLEDGE AND AGREE THAT MCMULLEN CANNOT GUARANTEE ANY SPECIFIC RESULTS FROM YOUR INVOLVEMENT WITH THE BEYOND M PROGRAM INCLUDING NO GUARANTEE OF ACHIEVING REVENUE OR MARKET SUCCESS. YOU SHALL BE SOLELY RESPONSIBLE FOR MAKING ALL FINAL DECISIONS AND TAKING ACTIONS RELATED TO YOUR BUSINESS, INCLUDING COMPLIANCE WITH ALL APPLICABLE LAWS AND REGULATIONS, AND YOU HEREBY WAIVE AND COVENANT NOT TO SUE MCMULLEN OR ITS OWNERS, EMPLOYEES, AGENTS, CONTRACTORS, OR OTHER REPRESENTATIVES FOR ANY CLAIM RELATED TO SUCH MATTERS.